LONDON, U.K. - As Britain’s biggest car manufacturer, Jaguar Land Rover begins ramping up efforts to develop self-driving and electric cars, the company on Sunday announced a mass recruitment drive.
Jaguar Land Rover said that it would be hiring about 5,000 engineers and technical staff in the next 12 months to further its program, even as it hopes to pace up the number of cars built in Britain.
The company, that last year built 544,000 cars in Britain, is now hoping that the new recruitment will help the company reach the target of manufacturing 1 million units in Britain by 2020.
The fresh recruitment drive in the country comes as a sign of confidence in the U.K. economy despite concerns over the impact of Britain’s decision to leave the European Union.
The company currently employs nearly 40,000 people in the U.K. and has already raised production from just 158,000 units in 2009.
Further, the carmaker earlier joined rivals and other technology giants like Google and Apple, in the race to develop self-driving vehicles as the industry strongly believes that self-driving cars will all but eliminate fatal road accidents.
Research has proven that more than 90 percent of crashes are the result of human error, which industry giants believe would be removed by driverless cars.
Reports further stated that in a bid to attract tech savvy employees including software and electronic engineers, Jaguar Land Rover has tied up with the rock band Gorillaz to produce an app that includes a code-breaking challenge.
It said that applicants who succeed in cracking the code will be fast tracked through the recruitment process.
Alex Heslop, JLR’s head of electrical engineering said in a statement, “This was a way to recruit a diverse pool of talent in software and cyber systems, app development and graphics performance. As the automotive industry transforms over the next decade we will have to attract the best talent and that requires a radical rethink of how we recruit.”